Full Cycle

In this episode we will hear PlanetLaundry columnist Stephen Bean place advertising in the context of applied psychology to demonstrate how our messaging can influence the human mind to deliver exceptional results.

You can read the full column entitled “The Formula for Powerful Advertising: Don’t Overlook the Impact of Human Psychology on the Success of Your Promotional Campaigns” in the September 2020 edition of the magazine.

In this episode laundromat owner Daniel Sofranko, who operates Perfect Wash Express Laundry Center in Huntington Beach, Calif., discusses how he has leveraged the booming tourism industry of his beachfront marketplace to create a successful and profitable niche for his laundry business.

Sofranko details the advantages and disadvantages of his operation’s pickup and delivery service, which focuses of vacation rental laundry. In this episode, he touches on what it’s like to handle vacation guests’ personal garments, as well as describing his strategies for processing the money-making sheet, towel and linen accounts for vacation rental property owners – which he refers to as the “holy grail of commercial laundry.” If you’ve ever considered getting into the “business of vacation,” this podcast is surely not to be missed!

You can read the full story entitled “The Business of Vacation: Could Vacation Rental Laundry Be a Profitable Niche for Your Operation?” in the September 2020 edition of the magazine.

This message is brought to you by PlanetLaundry, the magazine of the Coin Laundry Association.

In this episode we will hear PlanetLaundry editor Bob Nieman interview laundromat owner Stephen Gramaglia, a professional in the laundry industry who has become a first-time store owner.

You can read the full column entitled “The Next Chapter: Laundry Industry Veteran Stephen Gramaglia Discusses His New Life as a First-Time Store Owner” in the August 2020 edition of the magazine.

In this episode, PlanetLaundry contributor Dennis Diaz shares his latest story entitled, Building a New Relationship with Consumers: Customer Service in Todays’ Turbulent, Information-Driven World. Dennis Diaz is a marketing expert and owner of Spynr, a digital marketing agency. Dennis will discuss customer service in today’s turbulent, information-driven world. You can read the full story in the July 2020 edition of the magazine. PlanetLaundry is the magazine of the Coin Laundry Association. Subscribe for PlanetLaundry at www.planetlaundry.com/subscribe.

In this episode, PlanetLaundry columnist Stephen Bean shares the latest installment of his column "The Business Mind" entitled, Understanding Our Economic Behavior: How Our Psychological Makeup Impacts Our Financial Decisions. You can read the full story in the July 2020 edition of the magazine. PlanetLaundry is the magazine of the Coin Laundry Association. Subscribe for PlanetLaundry at www.planetlaundry.com/subscribe.

In this episode we will hear from Jason Rehor, an account executive with Associated Agencies and your representative for CLA Insurance. Jason can be reached at (847) 427-3524, or email: jrehor@associated.cc.

You can read the full story entitled “Are You Covered? What Laundry Owners Need to Know About Their Business Insurance During These Difficult Times” in the June 2020 edition of the magazine.

In this episode, PlanetLaundry Editor Bob Nieman interviews HR expert Claudia St. John, President of Affinity HR Group for the story "HR in the Age of COVID-19" which can be found in the June 2020 edition of PlanetLaundry, the magazine of the Coin Laundry Association.

In this episode, PlanetLaundry Editor Bob Nieman interviews columnist Jeff Gardner for his column "The Laundry Doctor" entitled "Serving in Uncertain Times: The Laundry Doctor Shares His Plan of Attack During the COVID-19 Outbreak" which can be found in the May 2020 edition of PlanetLaundry, the magazine of the Coin Laundry Association.

PlanetLaundry editor Bob Nieman interviews multi-store owner Michael Finkelstein for the cover story of the May 2020 issue of PlanetLaundry, the magazine of the Coin Laundry Association, entitled "Coping with COVID-19". 

In this pilot episode of the PlanetLaundry Podcast, Editor Bob Nieman interviews Marlena Norris, owner of The Laundry Centers in Atlanta, GA. The entire story consisting of interviews of four laundry owners can be found in the February 2020 Issue of the magazine. Subscribe to PlanetLaundry, the magazine of the Coin Laundry Association, at www.planetlaundry.com/subscribe.